Persuasion Architecture is a term describing a method of content targeting to appeal to different personas. The idea is to break down your customers into basic groupings.
- Spontaneous
- Humanistic
- Competitive
- Methodical
As well as this you determine where they are in the buying cycle;
- Just browsing
- Want a product but not sure which
- Know exactly what they want
Knowing that all your customers can be categorised these ways you then plan content tests to target them, so that you appeal to a broad section of your audience. You must answer the questions from everyone in your target audience if you want to maximise potential conversion rate.
Get SEO Elite - for only $47!